plastic surgery marketing business plan

Plastic Surgery Business Plan 101: Best Tips On Growing Your Practice

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Develop A Strategic Long Term Plastic Surgery Business Plan

So, you’re looking to develop a long term business plan for your plastic surgery practice. On this page, we’re going to share with you what we’ve found to be the most important pieces of the long term, and successful practice. The list below is an outline of what we’ll be covering. 

  • Have a desirable location 
  • Find the most cost effective (but reputable) equipment leasing company 
  • Hire the right staff
  • Hire a marketing agency 
  • Perform a SWOT Analysis
  •  Set daily, weekly, monthly, and yearly goals
  • Establish a winning reputation in your community
  1. Location of your plastic surgery practice is a major player in the success of your practice. If your practice is located in a ‘Not so nice’ part of your area, people are going to be wary of stepping foot inside your office. 
  2.  Sometimes it’s better to lease your machines rather than own your equipment. Most of the time, when machines are leased they include a free maintenance and repair plan. On the other hand, If you own a machine and it breaks, then you have to pay for the repairs out of pocket. Machine repairs are usually VERY expensive.
  3. A well-trained staff is the backbone of your plastic surgery business plan. Communication is KEY here. Always make sure everyone is on the same page, and that they always enforce the best ethics in the medical field.
  4.  Hire a professional digital marketing agency to handle your digital advertising. Having a strong online presence is absolutely critical when patients choose on a plastic surgeon. Gone are the days of searching through a phone book AKA the yellow pages.
  5.  Perform a SWOT analysis of your medical practice. SWOT stands for Strength, Weakness, Opportunities , and Threats. What are your biggest Strengths? Do you know your biggest weakness? What available opportunities exist that you can take advantage of?
  6.  Have a template of the desired goals for each day, There’s no better way to measure improvements without tracking what should be done on a daily basis, weekly, monthly etc etc..
  7.  Be a contributing member of your local scene. Make sure you’ve joined the Better Business Bureau and the local chamber of commerce. hold local events for charitable purposes. Offer free educational seminars etc. 

We hope to have helped you in taking your plastic surgery practice to the next level. If you have any questions, shoot us a quick email by filling out the form down below.