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Medical Marketing

A short guide to medical marketing.

Quick Tips For Medical Marketing

medical marketing doctor holding red stethoscope with arms crossed

It’s 2020, and by now you’re well aware that digital content advertising is becoming an essential part of every medical marketing strategy.  Every plastic surgery practice has its challenges, concerns, and advantages. Whether it be online, or offline marketing, establishing yourself as a source of content is more essential than previously practiced. Thanks to high-tech computer software such as the tools used at Operation Local Domination, tapping into key demographics comes at the click of a mouse. Don’t know who your ideal patients are going to be?  We’ve got you covered doc! A free tool you can use to research your ideal patients is Facebook’s audience insight tool, which is pretty good at helping you find a certain type of patient.

So many medical practice’s across a broad range of specialties, experience difficulties generating new patients.  That is mostly because they are medical professionals and not marketing professionals.  It is necessary to know who you’re advertising to, and where they’re hanging out online. Every business has its challenges, concerns, and advantages with marketing. Establishing yourself as a definitive source of content is more essential than in previous years, in the online world.  Companies in the healthcare sector should look closely at monetizing social media platforms, and search engines when it comes to finding new patients. Once you establish yourself with the new patients, it becomes much easier to market your additional services to them since they’re already comfortable with you and your staff. When you start your advertising efficiently, not only do you educate new patients, but you also create lifelong friendly relationships. These results show that plastic surgery brands that focus on generating easy-to-understand, and authoritative articles in the medical sector have a willing audience for their practice for years to come.

Generating New Patients

medical marketing doctor meeting with a new patient

Medical Marketing For Doctors

image of 3D heart being held by doctor

Medical marketing for doctors has come a long long way since the birth of social media, and search engine platforms. Gone are the days of radio commercials, and billboards. By the way, if you’re still using billboards you’re simply throwing your hard-earned money away.  Professional and high-grade digital content should be the most important objective of all cosmetic surgery practices. It is especially true for the health care sector, and the specialty clinics worldwide. Make sure that you hire healthcare marketing experts, or are one yourself. Failure to communicate effectively with your new patients can make or break your medical practice. Are you doing everything in your power to track advertising campaigns to see steady growth? If you answered no to that last question, it’s highly recommended you schedule a strategy session with one of our marketing soldiers today before it’s too late.

Medical marketing for doctors has come a long long way since the birth of social media, and search engine platforms. Gone are the days of radio commercials, and billboards. By the way, if you’re still using billboards you’re simply throwing your hard-earned money away.  Professional and high-grade digital content should be the most important objective of all cosmetic surgery practices. It is especially true for the health care sector, and the specialty clinics worldwide. Make sure that you hire healthcare marketing experts, or are one yourself. Failure to communicate effectively with your new patients can make or break your medical practice. Are you doing everything in your power to track advertising campaigns to see steady growth? If you answered no to that last question, it’s highly recommended you schedule a strategy session with one of our marketing soldiers today before it’s too late.

Medical Marketing For Doctors

info graphic of medical marketing for plastic surgery

Top Notch Reputation Management

patient testimonials for medical marketing

Patient testimonials are also a great way to get new patients through your doors. Studies show that upwards of around 90% of patients claim to be heavily influenced on having plastic surgery by reading patient reviews. Having a bad review can do lots of damage to your reputation as a trustworthy surgeon. Imagine losing around 75% of new patient leads because of a shady review! That can be devastating to your annual pocketbooks. For this reason alone, reputation management is one of the most important services we offer at Operation Local Domination. With us, your online reviews are being monitored 24 hours a day, and immediately handled as seen fit. 

Write for your ideal market, and do not focus on writing for the search engines. At times, it can be extremely difficult to come up with the ‘write’ words to say that will make leads turn into new patients.  Did you catch what we did there? If you’re a doctor that doubles as a marketing whiz, then you’ll have no trouble coming up with those persuasive and thought-provoking email letters. One of the ways you can easily come up with the content on what to write for your audience is to use a software tool named Spyfu. What Spyfu does is let you spy on your competitors running advertisements. It allows you to see what they write on their ads as well. The only drawback of this tool is that there is no indication of whether the advertisement was a successful campaign or a failure. As we previously mentioned, sometimes it may be more beneficial overall to hire a qualified marketing agency to help you reach that next level of greatness.  We love to help doctors like you so much, that we offer a 10 Day FREE trial of our services! No other agency on the market is as brave as the folks at Operation Local Domination! Keep in mind we don’t work with just any doctor that inquires about our services. Before we agree on a business to business relationship, we require that you complete a short survey by email to see if you qualify. 

Medical Marketing Ideas
doctor holding a sign that says marketing ideas

Contact Us

Operation Local Domination 3126 MacArthur St Corpus Christi, TX 78416 United States

(361) 723-0944

morepatients@plastic-surgery-marketing.net

Contact Us